Made in Italy: between reality and appearance

“Made in Italy” is a promise. But sometimes, it’s just a phrase stitched onto a sleeve.
In the fashion world, this label has become a symbol of prestige, quality, and style. And yet, not everything that claims to be Italian truly is.

What many don’t realize is that, legally, it takes very little for a garment to carry that iconic phrase. Often, just one production step, like a seam or a final inspection, one in Italy is enough. The rest may be made thousands of kilometers away, with materials and techniques that have little to do with our artisanal heritage.

This is the grey area of “Made in Italy.” Legal? Yes. Authentic? Not quite.

Elegance Does Not Tolerate Shortcuts

A truly Italian shirt doesn’t begin with a loophole in the law. It begins with carefully chosen fabrics, with hands that know the craft, with eyes trained to notice a single stitch out of place.
A real Italian shirt tells a story. You feel it in the clean cut, the hand-sewn mother-of-pearl button, the scent of linen touched by steam.

And most importantly, it has nothing to hide.

Vanacore Is Not Just Made in Italy. It Was Born in Italy.

Every Vanacore shirt is made in Naples. Not just finished, not just assembled. From start to finish.
Here, we weave, cut, sew, press, and inspect. Every step is real, human, and visible. The hands that touch it have names, faces, and stories.

For us, quality isn’t a marketing term. It’s a daily commitment. It’s the time it takes to do things well. It’s the honesty to say exactly where, how, and by whom our garments are made.

In a time when everything moves fast and words often lose their meaning, elegance begins with an honest label.
That’s where true luxury lives: in transparency, consistency, and respect, for those who wear our shirts, and for those who make them.